With technology advancing to new levels, internet marketing has gained popularity and companies are opting for online business platforms for promoting and developing their work. However, there are various aspects of online business, which needs to be understood and taken into practice in the right manner so the desired results are obtained. Starting from making a website to doing the SEO for the same, everything needs to be planned and done in a systematic manner. Nowadays, Google Adwords has become the latest trend that is being used by online marketers. With Google Adwords, companies are able to generate the best out of their business. As PPC or pay per click is getting popular, Google Adwords is playing an essential role in the same.